ROVER P4

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1949 - 1964

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1954-05

The text of the advert is partially badly readable, therefore it is repeated here:

Which ROVER fits your needs?

Chassis, coachwork and equipment specifications are practically the same in all three Rover models. However, variations in engine size enable a wide range of individual preferences to be met, thus giving motorists still further pleasure in owning “One of Britain’s fine cars”.

The ’90’
Power leader of the Rover range, this fine 2½ litre 6 cyl model adds to the luxury of beautifully finished and equipped coach work and chassis a brilliance of performance that will hold its own with most cars on the road.

The ’75’
An established favourite, this model now incorporates a new 6 cyl engine, similar in design to that of the successful Ninety. This new engine will further enhance the reputation of the Rover Seventy-Five for high performance with surprising economy.

The ’60’
Recognising that the high standard of Rover design and finish appealed to many motorists to whom low running costs were desirable, the 1954 Rover programme introduced a model with a 2 litre 4 cyl engine - the immediately popular Sixty. Its exceptionally low fuel consumption is greatly assisted by the special F type cylinder head, exclusive to Rover engines.

The 1955 versions of all three models incorporate a number of new refinements, including a wider new window, reshaped and fully lined luggage boot and flashing type direction indicators.

ROVER

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