ROVER P4

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1949 - 1964

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1955-02

The text of the advert is partially badly readable, therefore it is repeated here:

ROVER Cars for the New Season

The Ninety

HIGH PERFORMANCE By increasing the compression ratio, the acceleration has become still more vivid. An optional overdrive ensures a higher maximum speed, exceptionally fast and silent cruising at low engine speeds and a useful saving in petrol consumption. Top gear flexibility, so valuable when driving in traffic, is uneffected.

EXTRA SAFETY To match this livelier performance, a new Servo-assisted braking system is introduced. This ensures impressive light-pressure stopping from high speeds and maximum safety under modern road conditions.

The Sixty, Seventy-Five and Ninety

EXTRA COMFORT Rover cars have a fine reputation for driver and passenger comfort. There is now a choice of two styles in the front seating - a bench type seat or, as an optional extra, two individual seats independently adjustable. The deep hide upholstery is pleated to retain its shape and the rear arm rests have been redesigned for grater comfort.

Earls Court Stand No. 160

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