Brochure Text

The only brochure on the ROVER 'Scarab' proclaims the dawn of a new era in automotive engineering. Big words for a car that became nothing ...

The car that will built happy memories for millions

Here is the car that you will love to own! It is new, gloriously new in every detail. It revolutionizes all your preconceived ideas of motor car design, asks nothing from the mandarins of design who insist that theirs is an undeviating convention to be followed, and yet it gives you efficient personal transport at a price that is amazing.

Never did a car call for less technical skill from the owner, never was a small car so accessible in every significant moving part. The preferred way to become acquointed with the Rover Scarab is to drive it and then with the unforgettable memory of the demonstration still fresh in the mind, enquire into the technical specification of this fascinating car. Small car users are generous enough to make allowances for the cramped condition of their baby models. The Rover Scarab asks for no such indulgence from you. Be you six feet two or four feet ten, you can sit in the driving seat with that taste of comfort

Thousands of motor cyclists oppressed by the multitude of cars on the road, which add to the difficulties of the two- and three-wheeled machine, will welcome this new car. Snap off the rear cover and there is the sturdy two-cylinder forced draught air-cooled engine, of a design that they understand, with every important part revealed for immediate inspection. Thousands of new motorists will choose the Scarab as their first car. It brings no problem of a winter warm garage, no dangers of frost-cracked cylinders, no heavy expense of decarbonising, greasing, lubrication and maintenance, and incurs but small cost in running expence. Fifty miles to the gallon, fifty miles to the hour in the attracting prospect for the eager motorist.

So easy to maintain, so inexpensive to run, so low in cost

These illustrations give some indication of the unconventional design of the Rover Scarab, but who has courage to say that they are not far in advance of accepted practice? Here is the spare wheel under the bonnet - but both dry, easy to remove, easy to replace. Not even an idle motorist would think of flinging the replaced wheel in the boot of the car as we are inclined to do after struggling for the spare in the usual inaccessible position. Zhen note the lubrication point. Back axle, engine, gears, valves are all disposed of in that one lubrication point. Recall the customary filler under the bonnet and the gymnastics one had to perform before the oil suppliers, at long last, sold us oil in quart containers. Even now, the small car requires skill as well as oil when refilling time comes. Remember how reluctantly you fill your gear box and neglect your back axle. The Rover Scarab invites the task by its very simplicity. Through every component and for every maintenance duty, the same ingenuity and simplicity runs. The springs need no lubricating, they never corrode, and over three years of really freak-testing they have never broken. As you examine them, you will understand why. More, you will be fascinated by the exceptional robustness of the chassis.

If you are interested technically and you care to examine the engine components, you will agree that no car of equal power can possibly employ the sturdy sections of metals, bearings and gears as space in the conventional designs restrict their use. This stiffness and rigidity, this direct application of power to the axle, explain why, in part, the Scarab climbs so exceedingly well and why the moving parts waer so slowly. It is built, in short, to give an efficiency which requires but little technical skill in the owner to maintain.

Creates a new vogue in the small car world.