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The new Rover Seventy - Five

The Rover engineers are more concerned with high engineering quality than with fashion, and their coachwork designs which have proved themselves highly satisfactory in practical use have been retained until there was some real purpose in changing them. Now, however, the cumulative effect of the mechanical improvements of the years since the war, calls for a car completely redesigned to enable them to be incorporated. Here, therefore, is the new Rover ’75’, with all the basic qualities which are associated with its name - silence of running, quality of mechanical and coachwork finish, and lightness of control - plus the fruits of ten years’ wartime and postwar progress in fine automobile engineering.

SAFER
A lower and wider body with corresponding improvement in road holding. The wide one-piece windscreen curves back to the raked front pillars, and together with the sloped bonnet and lower radiator gives a much wider field of vision.

FASTER
The remarkable Rover 75 engine is the basis of the new power unit, but has a new light alloy cylinder head giving increased power and economy. Its efficiency is further improved by the low wind resistance of the new body design. Low centre of gravity and improved suspension give appreciably faster cornering and increased average speed.

MORE COMFORTABLE
Despite its lower overall height, the new Rover 75 gives more room from floor to roof. Much greater elbow room too. The deep sprung bench type frint seat takes three, and the gear change lever is moved to the steering column. Rear passengers ride well forward of the rear axle. Improved built-in heating and ventilation system enables temperature to be exactly controlled over a wide range.

MORE ECONOMICAL
Although it has a berilliant performance, the Rover 75 engine uses considerably less petrol than units of similar size. The new aluminium cylinder head and built-in manifold are largely responsible, and the low wind resistance of the car contributes to exceptionally low petrol consumption.
Maintenance costs are reduced by trhe elimination of chassis lubrication, and the new coachwork is exceptionally easy to keep clean.

ROVER
One of Britain’s Fine Cars