| << Backwards | Switzerland, 1953 -Series of Adverts- |
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The Swiss importer advertises ROVER. The headlines "The unique Rover Special Warranty - 60,000 km or 2 years!" and "ROVER is not for everyone ... only the clever, cautious and shrewd" are always the same. |
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60,000 km correspond to a distance of 600 times Zurich - Sargans or 1132 times Zurich - Lucerne! On this enormous driving distance you will use your Rover in wonderful sunshine, snow flurries, hailstorms and on foggy days with the danger of black ice. While your car has to prove itself in any weather and on any road - you still have the security of a generously fixed special guarantee.
However, the unique Rover Special Guarantee means more than just safety for every car owner. Here a brand representative shows that they are deeply convinced of the reliability of their cars.
Where the general agency and with it all Rover representatives have such unlimited trust in their cars, any non-expert can have even more trust! |
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With a distance of 60,000 kilometres, you will drive around Lake Zurich about 1000 times. At an average cruising speed of 60 kilometres per hour, this journey would take you 41 days, 41 nights and 16 hours. Can you now imagine how unique, how unimaginably generous the Rover Special Guarantee is. You will find yourself in every imaginable situation on a journey like this, as you will have to demand the utmost from your Rover, whether it be mountaineering, par force driving, travelling abroad on bad roads, exposure to cold or heat, constant speeding on motorways, abrupt braking, sudden acceleration. How much quieter, how much safer are you as a Rover driver. In your pocket is the special guarantee. Only for Rover owners does driving a car become a real pleasure. |
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How many car drivers think about exchanging their car for a new model after a year's period. How different is this with Rover. The Swiss representation is so convinced of Rover's indestructibility that they have created a special guarantee for 60,000 kilometres or 2 years. During this long period of time, when a car is put to all kinds of tests, as a badly designed component would have worn out and caused damage long ago, Rover still has a unique full warranty. The Rover representatives are so convinced of the indestructibility of this car that they have no hesitation in extending the warranty period from the usual 3 months to a full 2 years. How much trust can a prospective buyer place in such a favourably valued car! |
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If you have driven around Zurich 6000 times, you have reached 60,000 on your odometer. What an enormous distance - and during this entire journey you have the unique Rover Special Guarantee. Please note: The guarantee covers the whole car and not only components which, according to experience, can and should easily bear their 100,000 kilometres of driving. The Special Guarantee gives you a whole new feeling of security and a whole new confidence in one of the best European cars. Because only trust could create such a performance, only trust in Rover's indestructibility made this special guarantee possible. |
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During this time and on this route you will cross Europe from the southernmost tip to the northernmost corner several times! On southern pothole roads and northern cobblestones your rover will be put under strain. Despite this enormous strain on the engine, chassis and bodywork, you as a Rover driver have the unique special guarantee. On the other hand, what is a guarantee for a - already durable - component! |
| << Backwards | These advertisments appeared in 'Automobil Revue' in July and August, 1953 |
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