Advertisments

The Swiss importer advertises ROVER.
The headlines "Rover viewed critically" and
"Not everyone drives ROVER!" are always the same.

The text of this advertisment says:

The new "90" now with 13/91 hp
At the Salon Geneva Stands 7,8,9,10

WHAT DOES ECONOMIC EFFICIENCY MEAN? In common parlance, a car is called economical when it uses little petrol. The term is also extended to the purchase price, the few tax hp and the low insurance premium. A short-sighted policy! The most economical car is the one that has the longest mechanical life. The long life is again due to a reserve in the horsepower output. A small car needs less "must" - but in the long run it needs something much more expensive: repairs, spare parts, overhauls, pistons, valves, bearings. At 13 hp is probably the most favourable economic limit by Swiss standards. There are sufficient reserves available. Nevertheless, one does not pay taxes for a PS reserve that one can never use. Rover has its 13/91 hp. This makes it economical. On overland journeys it needs about 11 litres, in the city 12.5 litres per 100 km. The most outstanding feature of this car: the engine built for reliability and long life. The price is slightly higher, Fr. 15950,- incl. air conditioning. There are no additional extras and the extra price is worth it. The well maintained Rover does not know about repairs, its pistons still run without compression loss at 100000 km.

The text of this advertisment says:

The new "90" now with 13/91 hp
At the Salon Geneva Stands 7,8,9,10

ROVER IS NOT FOR EVERYONE. Rover driving is a matter of character. There are very specific types of people who own a rover. You should also be aware of this! And you will also find that they are all "construction people" who know a little more than usual about cars, which very often have a long driving experience behind them. If you had to give a definition of a Rover driver, it would be, in a nutshell, like this: It is an unobtrusive, but very purposeful breed of people. They value their car as a modern, practical invention, but place great value on safety and constant functioning. They appreciate comfort, but reject pomposity - or rather, "they certainly don't need it". This car is a distinction for anyone who calls Rover their own. Rover - a car with the characteristics of advanced technology, built on performance, safety and frugality, a car that will not leave you helpless in any situation - is winning the hearts of real connoisseurs more and more despite its unpretentious, shapely and timeless appearance.
Fr. 15950,- with all extras such as air conditioning and defroster, leather upholstery, 6 cylinders, 13/91 HP, consumption per 100 km: Overland 11 litres, city 12.5 litres.

The text of this advertisment says:

The new "90" now with 13/91 hp
At the Salon Geneva Stands 7,8,9,10

THE WALLFLOWER. Rover is a wallflower in its own way. You only discover its qualities on closer inspection - but then you are thrilled. Certainly - splendid, flashing heaps of chrome are not Rover's strength. Representation in the sense of prestige is not Rover's thing. But the supposed inconspicuousness also has its advantages. Rover does not survive. With him there is not the vintage 1950 and 1954 with him there is not every year a completely different car with the same brand name. Rover is also not built for one year, but for decades. If you do not believe this, or do not want to believe it: Rover achieve the highest second-hand prices and that is certainly a good measure of value. If you don't want to show off your car, Rover is a very reliable, splendidly and tastefully equipped vehicle. A car that not only blends in well with our roads, has high performance and necessary but not excessive reserves, but also a car that fully meets our views on quality and performance. Price incl. all extras Fr. 15950,-, 13/91 HP, 6 cylinders, leather upholstery, air conditioning and defrostery.

The text of this advertisment says:

The new "90" now with 13/91 hp
At the Salon Geneva Stands 7,8,9,10

THE SAFETY. Performance and safety must be the same for a trolley. The higher the performance, the more important safety. If you drive a car with 20 HP, you will not "feel" a speed of 100 km/h. But beware: a sudden obstacle, bad road, an abrupt bend! This is where the safety moment comes into its own! It is not only the brakes that have to stop the enormous power of the horsepower. It is also the question of the momentum, the car weight, which should be included in the safety factor. How important are suspension, wheelbase and road holding! This car was built for safety and performance. The face of the car is well balanced, the suspension is cleverly calculated - not too soft - a sporty driving experience is guaranteed. Rover's road and cornering attitude is very much in demand. And the brakes outperform even very frosty cars. Add to this the clever weight distribution on the four wheels, the resulting adhesion and good panoramic view through correctly dimensioned windows. Safety and performance - a harmonious match at Rover. Fr. 15950,. with air conditioning and defroster, leather upholstery. Six cylinders, 13/91 hp and a consumption of 11 litres for interurban and 12,5 litres for city driving.