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This is a ROVER year

The new Rover programme introduces a 5-car range ... gives every motorist the chance to own a Rover that exactly meets his needs. All models from the economical 2-litre to the 100 m.p.h. newcomers - the 105 R, with automatic transmission, and the exciting 105S - have a look and feel of quality that few cars on the road can match. Overall design is greatly improved by a new front wing contour which gives bolder, cleaner lines.

The new five-car range

The 2-Litre 60. Like all Rovers, a lively performer and superb to handle, with exceptional economy.

The 75. This famous model combines the smooth power of a 6-cylinder engine with surprisingly low fuel consumption.

The 90. For high-spirited performance with Rover smoothness, silence and comfort. Fitted with power brakes.

Automatic overdrive is available as an optional extra on all the above models, taking the place of the free-wheel on the 2-litre 60 and the 75. This gives a higher maximum speed and sustained fast and silent cruising at low engine speeds with a consequent reduction in petrol consumption and engine wear.

The ROVER 105R. A new luxury car fitted with ‘Roverdrive’ - fully automatic, 2-pedal transmission with built-in automatic overdrive. Here is a high performance car for effortless driving in town traffic or on the open road.

The ROVER 105S. Powered by the same twin carburettor engine as the 105R, this model has conventional transmission with automatic overdrive. The result is the liveliest Rover in the range, with superb acceleration to 100 m.p.h., and an inspiring all-round road performance.

See these fine cars at Earls Court