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NEW - the sleek and stylish 3-Litre high-performance Coupé.
The Mark II 3-Litre Saloon: swifter version of a widely acclaimed car.
The 110: faster, more powerful replacement for the 100.
The 95: luxury six-cylinder motoring for the family.

One of th world’s best engineered cars. In every Rover ever built there is a nicely calculated balance between performance and comfort, between power and handling qualities - a balance that is never upset. The new engine modification for 1963 is an example. Rover engineers hsve developed the two 3-Litre models and the 110 to give 17% more brake horse-power. And because of careful Rover planning this extra performance is achieved well within the cars’ road-holding capacity. Balanced developments like this confirm the Rover claim to be one of the world’s best engineered cars.

Mark II 3-Litre - swifter version of an elegant car For 1963, the famed Rover 3-Litre becomes a faster, even more luxurious car ... the Mark II 3-Litre. Points to note: 17% more power; new stub gear lever; new sumptuous interior trim, immaculate new line. Manual model £1,325 plus p.t. £497-17-9 Total £1,822-17-9. Automatic Model £1,375 plus p.t £516-12-9 Total £1,891-12-9.

New Rover 3-Litre Coupé. The low and elegant shape is quite new. The controls and interior layout, with its four deep bucket seats, are planned specifically for motorway driving. Under the bonnet, the new high-output engine has been further developed to make this the fastest Rover in the range. And note the new stub gear lever. Manual model £1,499 plut p.t. £563-2-9 Total £2,062-2-9. Automatic Model £1,549 plus p.t. £581-17-9 Total 2,130-17-9.

The new 110 - faster replacement for the 100 This new Rover has a performance that belies its deceptively quiet looks. The familiar Rover 100 six-cylinder engine has been given more power, so that the new 110 will quietly attain - and surpass - the magic 100 mph. Basic price £1,115 plus p.t. £419-2-9 Total £1.534-2-9

The new 95 - luxury six-cylinder family motoring The new 95 offers you six-cylinder Rover luxury, replacing the four-cylinder 80 for very little extra cost. Its advanced engine produces an abundance of silk-smooth power and there are front wheel disc brakes (as on all Rover models) to curb it effortlessly. Altogether the 95 is the ideal introduction for the family to swift and comfortable Rover motoring. Basic price - £998 plus p.t. £375-5-3 Total £1,373-5-3.

ROVER 1963
new coupé leads new more powerful range of swift and silent cars