Für die Modelle der Baureihe ROVER SD1 wird in aller Welt geworben. Schließlich hat British Leyland ein großes Netz von Vertriebsniederlassungen gespannt, das sehr landesbezogene Werbung schaltet.
For example, the advertisements in Germany provide an insight into the change in the application for the ROVER SD1.
In 1977, under the name Rover Leyland, Leyland is clearly placed in the foreground with the motto "Leyland - always in every class: Extra class. Car of the year 1977."
1978, now under Rover 3500 Leyland, the motto was "As individual as the people driving it."
1979, with logo and lettering Rover, the idiosyncratic (and misunderstandable) motto "Education to harshness forms character" comes to bear.
1980 and 1981, also under Rover - logo and lettering, it says succinctly "This is dynamics".
1983, under logo and lettering AUSTIN ROVER, the slogans "Against the mainstream" and "Against egalitarianism" are used.
See examples for the interesting ⇒ Advertisment for the ROVER SD1.
Occasionally the models of the ROVER SD1 series are also used for third-party advertisements. We found some interesting advertisements.
The use of certain vehicle models is generally not common. Exceptions are usually advertisements for fuels, lubricants etc., usually in connection with motor sports.
See examples for ⇒ Advertisments with the ROVER SD1
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